EXO is deeply honored for being appointed as Ambassadors for Korean Tourism for this year by the Ministry of Culture, Sports and Tourism and Korean Tourism Organization (KTO).
They will be promoting advertisements which has the theme, "Korea Asks If Have You Ever ...?", and it will be divided into six categories. These are "history and tradition", "daily lives of Koreans", "adventure", "trend", "healing", and "Hallyu".
Each member will be presenting each topic, share the feelings and experiences of different activities that tourists can do and enjoy.
The advertisement will not only show events that are related to Korean peninsula like the DMZ, but will also introduce the beauty in areas outside of Seoul and all about Hallyu as well. These activities are believed to encourage more tourists to come over to Korea and enjoy their magnificent country's beauty.
EXO's advertisements will be on international TV Channels, Facebook, and YouTube in August.
According to the KTO, EXO is one of the most famous korean group and stars that are believed to have an excellent contribution in bringing tourist to Korea.